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Disclosure

Disclosure

The ETF Store, Inc. is a fee-based investment adviser registered with The U.S. Securities and Exchange Commission.  Registration as an Investment Adviser with the United States Securities and Exchange Commission does not imply a certain level of skill or training.  The ETF Store may only transact business in those states in which it is registered, or qualifies for an exemption or exclusion from registration requirements.  Clients of The ETF Store receive personal investment advice based on their specific needs as determined through an independent consultation with a professional investment advisor.  Information contained or referenced on this website, including podcasts, blogs, newsletters, research publications, articles, or links to other internet websites is not professional investment advice and should not be regarded as an offer to sell, as a solicitation of an offer to buy, or as a recommendation of any financial product mentioned or as an official statement of The ETF Store.  While The ETF Store attempts to provide accurate information on this website, The ETF Store does not expressly or impliedly warrant the accuracy or completeness of this information and investors should not rely on any information contained in this site for the purpose of making investment decisions.  Neither The ETF Store nor any of its affiliates, directors, officers or employees, will be liable or have any responsibility for any loss or damage incurred as a result of any use of the information contained in this website.  Investment decisions based on any information contained on this website are the sole responsibility of the user, who agrees to hold The ETF Store harmless against any claims for damages incurred as a result of those investment decisions.  The ETF Store makes no representations regarding the suitability or potential value of any particular investment or information source.

Consider an ETF’s investment objectives, risks, strategies, and fees carefully before investing.  For this and other information about particular ETFs that may be referenced on this website, please request a prospectus and read it carefully before investing.

For additional information regarding The ETF Store, including receiving personal investment advice through an independent consultation with a professional investment advisor or to obtain a copy of our ADV Part 2A, please contact us directly by phone at 877-365-3837 or via e-mail at theetfstore@etfstore.com.

Privacy Policy

Privacy Policy

The ETF Store Inc (“ETFS”) recognizes and respects the privacy expectations of our customers. Confidentiality is one of the core values of ETFS and we take the privacy of our customers seriously. Customer information is always secured and only accessed by those directly involved in servicing the customer. We provide this notice to you so that you will know what kinds of information we collect about our customers and the circumstances in which that information may be disclosed.

Collection of Customer Information

We collect nonpublic personal information about our customers from the following sources:

    1. • Account Applications, advisory agreements and other forms, which may include a customer’s name, address, social security number, and information about a customer’s investment goals and risk tolerance;

 

    1. • Account History, including information about the transactions and balances in a customer’s account; and

 

    • Correspondence, written, telephonic or electronic, between a customer and ETFS or service providers to ETF.

Disclosure of Customer Information

We will only disclose the information described above under the following circumstances:

    1. • As Authorized – if you request or authorize disclosure of the information.

 

    • As Required by Law – for example, to cooperate with regulators or law enforcement authorities.

Security of Customer Information

We require service providers to the firm:

    1. • To maintain policies and procedures designed to assure only appropriate access to information about customers of the firm;

 

    1. • To limit the use of information about the firm’s customers to the purposes for which the information was disclosed, or as otherwise required by law; and

 

    • To maintain physical, electronic and procedural safeguards that comply with federal standards to guard non-public personal information about our customers.

We will adhere to the policies and practices described in this notice regardless of whether you are a prospective, current or former customer of the firm.

If you have questions regarding these policies, please contact us by writing to The ETF Store Inc, 7300 West 110th Street, Suite 870, Overland Park, KS 66210, Attention: Compliance, by calling 877-365-3837, or by e-mailing to theetfstore@etfstore.com.

How Much Can An ETF Save You?

Sometimes investors ignore or don’t notice the impact of broker commissions and high fees on their investments. Now, there is an easy to use tool available at the Financial Industry Regulatory Authority, or FINRA website. FINRA is essentially the regulator of securities brokers and other investment firms and the website makes it easy to see what these costs can do to your long-term returns – and how much an ETF might save you. The tool is pretty intuitive and can be found here.

I recently ran an analysis showing the difference in returns between the American Funds Growth Fund of America A shares (the biggest equity mutual fund of them all) and the ishares S&P Growth ETF – an ETF highly correlated to the Growth Fund of America.  I assumed I was rolling over a $90,000 401k, that each fund would grow 8%, and that I would retire in 20 years.

The results surprised even me.  At the end of 20 years, the profit on the Growth Fund of America investment was $263,894, compared to the profit on the ishares S&P Growth ETF of $322,004 – a difference of $58,110.  The commissions and higher expenses of the American Funds mutual fund had reduced the returns by over 19% – astonishing.

One more thing to keep in mind.  The results don’t reflect the impact of taxes on your returns.  If my investment wasn’t in a tax-deferred account, the differences in returns would have been much, much bigger.

Jane Bryant Quinn: ETFs “Going In For the Kill”

Since actively managed mutual funds keep cash on hand to be able to meet daily customer redemptions, conventional wisdom holds that mutual funds should outperform index funds and ETFs in down markets because the cash acts as a cushion when there is a falling market.

That didn’t happen last year.  As Jane Bryant Quinn of Bloomberg explains – in fact, 58% of all actively managed funds lost more in value than the benchmark against which they measure themselves.  (Remember that the fund companies themselves get to choose the benchmark they want to be measured by).  Small-cap managers did much worse – 72% of them missed their self selected benchmark.

According to Quinn, the benefits of ETFs – lower costs, lower taxes – combined with their outperformance in a down market, have them “going in for the kill” against actively managed mutual funds.

Understanding Indexes

Nearly all ETFs track an index (the exceptions are a small number of actively managed ETFs). Where they differ, however, is what indexes they track and how they go about their tracking.  Understanding these differences is important to make sure you choose the right ETFs for your portfolio.  This is especially true as the number of ETFs proliferate.

Before investing in an ETF, there are a number of characteristics about its underlying index you should investigate and understand.  I’ve summarized the main ones below.

How are the components of the index selected?

Most indexes can be categorized as market indexes or custom indexes.
Market indexes are the most widely known kind and some of the largest ETFs track those indexes. A market index attempts to track the performance of a broad group of securities or sectors.  These indexes include the S&P 500 , Dow Industrials, and Nasdaq Composite index.  SPY is the largest ETF which tracks the S&P 500.
A custom index is simply any index constructed using specific rules to create a group of securities that doesn’t follow more widely known passive indexes. Many of them screen out certain companies based on qualitative or quantitative features using proprietary methodologies.  ETFs that track socially responsible or clean energy, for example, are based on indexes developed by companies using their own qualitative criteria of what those themes represent.  Similarly, quantitative indexes are ones using proprietary formulas to identify attractive companies in certain sectors of the market.  Powershares is by far the biggest player in ETFs that track quantitatively determined indexes.

How are components of the index weighted?

Are they market-cap weighted, equal weighted, or fundamentally weighted?  Once the components of an index are determined, the relative proportion of each component of an index must be determined.  Most of the large, passive indexes (think S&P, Wilshire, Russell and MSCI indexes) are market-cap weighted, which means the relative weight of a company in the index is based on the total value of its shares.  iShares, StateStreet, and Vanguard ETFs tend to be market-cap weighted indexes.  Some indexes are equal-weighted, meaning the size of each company doesn’t matter – each company has the same relative weight.  Rydex is probably best known as a sponsor of ETFs using equal weighting methodologies.  Finally, some indexes base the relative weights of a company in an index on fundamental factors, such as relative earnings or dividends.  WisdomTree is best known for its fundamentally calculated indexes.

How often is the index rebalanced and reconstituted?

When an index is rebalanced, the holdings of the index are bought or sold until they reach their intended weightings.  The more often an index is rebalanced, the chance of receiving a capital gain distribution is increased.  Also, the fund costs are likely to be higher.  The most widely followed indexes are generally rebalanced either annually or semiannually.  Many of the quantitative ones, however, are rebalanced quarterly and a few even are rebalanced monthly. When an index is reconstituted, the holdings of the index are actually changed.  For example, when a company is added to the S&P 500 index, an ETF tracking that index must purchase the new company and sell the company being removed from the index.  Similar to rebalancing, an index that is frequently reconstituted might increase the chance of capital gains in the ETF.

Once again, this isn’t an exhaustive list of items to consider.  There are other questions to ask (e.g., is the index intended to outperform a benchmark or match it? what company developed the index?), but understanding these three main aspects of ETF indexes should give you a framework for determining whether an ETF belongs in your portfolio.

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