Baird Strategas’ Todd Sohn on ETFs: What’s New and What’s Next

by Nate Geraci
October 27, 2026

Todd Sohn, Chief ETF Strategist at Baird Strategas, offers his perspective on several recent ETF developments, from sports futures contracts and prediction markets to crypto. He also discusses where untapped opportunities remain in the ETF space, shares his ETF story of 2026, and highlights the trends he’ll be watching in the months ahead. Simeon Hyman, Global Investment Strategist at ProShares, explains how autocallables work and spotlights the firm’s recently launched suite of autocallable ETFs.

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Nate Geraci

Nate is President of NovaDius Wealth Management, a registered investment advisor providing clients with comprehensive financial planning and portfolio management. Previously, Nate helped launch The ETF Store, an investment advisory firm specializing in Exchange Traded Funds.

He is the creator and host of the weekly podcast ETF Prime, which Bloomberg has called one of the “most helpful plain-English resources for investors who want to demystify exchange-traded funds”.

He is creator and Host of Crypto Prime, which features interviews with top experts from around the world on bitcoin, crypto, NFTs, and the entire web3 ecosystem.

Nate is also Co-Founder of The ETF Institute, the first and only independent organization providing ETF industry professionals and financial advisors with certification, education, and training pertaining to ETFs.

Baird Strategas’ Todd Sohn on ETFs: What’s New and What’s Next

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