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Welcome to the ETF Prime Podcast

One of the “most helpful plain-English resources for investors who want to demystify exchange-traded funds” – Bloomberg Businessweek

Latest Episode​

Baird Strategas’ Todd Sohn on ETFs: What’s New and What’s Next

Todd Sohn, Chief ETF Strategist at Baird Strategas, offers his perspective on several recent ETF developments, from sports futures contracts and prediction markets to crypto. He also discusses where untapped opportunities remain in the ETF space, shares his ETF story of 2026, and highlights the trends he’ll be watching in the months ahead. Simeon Hyman, Global Investment Strategist at ProShares, explains how autocallables work and spotlights the firm’s recently launched suite of autocallable ETFs.

About the Podcast

ETF Prime is hosted by Nate Geraci. Learn how to make ETFs a part of your investment portfolio as Nate spotlights individual ETFs and interviews experts from across the country. ETF Prime is available on Apple Podcasts, Android, Spotify, and most other major podcasting platforms. Specific guest interviews can be accessed by visiting the ETF Expert Corner.

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Recent Episodes

Are Financial Market TV Pundits Money Monsters?

The financial media parades out experts to make market predictions, but are those predictions any good? Who holds these experts accountable? Nate and Conor discuss. Also, Christian Magoon, Founder & CEO of Amplify ETFs, spotlights the Amplify Online Retail ETF (IBUY) and offers his perspective on the current ETF landscape.

Millennials & ETFs – A Perfect Match

According to a Charles Schwab investor study, the vast majority of millennials view ETFs as the core investment type in their portfolio in the future.  We discuss the reasons why and offer some important tips to millennial investors.  Annie Wyatt, CEO of CrowdInvest, spotlights the CrowdInvest Wisdom ETF (WIZE).

How to Avoid Harmful Investor Behavior

Behavior is one of the few things you can control in investing.  We discuss several common behavioral biases that negatively impact your investment returns and offer some tips on how you can overcome these biases.  Sean O’Hara, Director of Pacer Financial, also spotlights the Pacer lineup of strategy-driven ETFs.

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