
Welcome to the ETF Prime Podcast
One of the “most helpful plain-English resources for investors who want to demystify exchange-traded funds” – Bloomberg Businessweek
Latest Episode
GraniteShares’ Will Rhind on Rise of Options-Based ETFs
Will Rhind, Founder & CEO of GraniteShares, dives into their YieldBOOST lineup of ETFs and offers perspective on the growing demand for options-based ETF strategies overall. Zeno Mercer, Senior Research Analyst at VettaFi, breaks down one of the hottest segments in the market: artificial intelligence ETFs. He covers fund flows, performance trends, and the key drivers behind investor interest.
About the Podcast
ETF Prime is hosted by Nate Geraci. Learn how to make ETFs a part of your investment portfolio as Nate spotlights individual ETFs and interviews experts from across the country. ETF Prime is available on Apple Podcasts, Android, Spotify, and most other major podcasting platforms. Specific guest interviews can be accessed by visiting the ETF Expert Corner.

Recent Episodes
We Talk SPDR ETFs with SSgA’s David Mazza
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5 Investing New Year’s Resolutions
Listen to The ETF Store Show every Tuesday at 9am on ESPN 1510 as we cover everything you need to know about Exchange Traded Funds and the world of investing.
Click here to listen to The ETF Store Show now.
On our most recent radio broadcast, we offered five investing New Year’s resolutions to help get your investment portfolio on track. While many people resolve to do things like exercise more or quit smoking, we here at The ETF Store believe that you also have to make a few investing-related resolutions to best position yourself for long-term investment success. After all, one popular definition of insanity is to keep doing the same things over and over again and expect different results. This certainly applies whether you’re talking about physical fitness or the health of your investment portfolio. If you haven’t been satisfied with your investment performance, perhaps it may be time to try a different approach. It’s our belief that if you can implement and keep these five investing New Year’s resolutions, you will be well on your way towards reaching your financial goals:
1) Focus on Asset Allocation
2) Have a Disciplined Investment Plan in Place
3) Understand Exactly What I’m Paying For My Investments and Minimize Investment Costs
4) Learn More About Exchange Traded Funds
5) Conduct an In-Depth Review of My Investment Portfolio
In our weekly market update, we looked back at the performance of various asset classes in 2012 – in particular, global equities. With the steady stream of negative headlines last year – from Europe’s sovereign debt crisis to the so-called “fiscal cliff” – some investors may be surprised to learn that global equity markets approached 20% returns. We explained the disconnect and also discussed what impact the recent fiscal cliff deal may have on the markets in 2013. In our ETF spotlight segment, we examined a sector ETF that was up over 28% last year (ticker XLF) and debated the role an ETF such as this may have in a portfolio.
5 Investing New Year’s Resolutions
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Warburg Pincus Sees the Light
New York-based private equity firm Warburg Pincus, a leader in the development of financial services companies, recently announced the appointment of former iShares CEO Lee Kranefuss as executive in residence. According to the press release, Kranefuss will “work to help Warburg Pincus identify and evaluate investment opportunities in the areas of exchange-traded funds (ETFs), index investing and asset management”.
Kranefuss spearheaded the growth of iShares from its inception in 2000 to over $600 billion in assets by 2010. With ETFs on pace for record inflows this year, it’s clear that Warburg and Kranefuss recognize the enormous opportunities the industry presents. For a firm that counts several financial service providers emphasizing mutual funds among its portfolio of investments, it’s certainly noteworthy to see a shift in focus towards ETFs. As Kranefuss commented, “ETFs and passive investing are powerful investment tools globally, and continue to see long-term inflows. However this is a time of flux and opportunity in the ETF industry. The time is ripe to create a large-scale, global, and independent ETF provider that will provide the truly attractive and innovative product – and the support behind it – that ETF investors demand”.
On Wall Street, private equity firms are often referred to as “the smart money”. By bringing Kranefuss into the fold, it appears that Warburg is placing that smart money on Exchange Traded Funds. And as we’ve said for years at The ETF Store regarding ETFs – “invest with the smart money”.