
Welcome to the ETF Prime Podcast
One of the “most helpful plain-English resources for investors who want to demystify exchange-traded funds” – Bloomberg Businessweek
Latest Episode
GraniteShares’ Will Rhind on Rise of Options-Based ETFs
Will Rhind, Founder & CEO of GraniteShares, dives into their YieldBOOST lineup of ETFs and offers perspective on the growing demand for options-based ETF strategies overall. Zeno Mercer, Senior Research Analyst at VettaFi, breaks down one of the hottest segments in the market: artificial intelligence ETFs. He covers fund flows, performance trends, and the key drivers behind investor interest.
About the Podcast
ETF Prime is hosted by Nate Geraci. Learn how to make ETFs a part of your investment portfolio as Nate spotlights individual ETFs and interviews experts from across the country. ETF Prime is available on Apple Podcasts, Android, Spotify, and most other major podcasting platforms. Specific guest interviews can be accessed by visiting the ETF Expert Corner.

Recent Episodes
The ETF Store Show Featured in Money Magazine
Listen to The ETF Store Show every Tuesday at 9am on ESPN 1510 as we cover everything you need to know about Exchange Traded Funds and the world of investing.
On our most recent radio broadcast, we discussed an article on Exchange Traded Funds in the September issue of Money Magazine which features The ETF Store Show. The article is titled “ETFs: Why So Complicated” and explains how as ETFs have grown in popularity, investors need to ensure that they’re properly educated on how best to use ETFs and how to evaluate ETF portfolio managers. The ETF Store Show is presented in the article as a prime example of the growing enthusiasm surrounding ETFs. The Money Magazine article goes on to mention something that we’ve talked about frequently on our show – that there is growing disillusionment with actively managed mutual funds and how ETFs are now winning the popularity contest with mutual funds because of potential benefits like lower costs and tax efficiency. The bulk of the article focuses on the author’s belief that there is a right way to use ETFs and a wrong way to use ETFs. At The ETF Store, we couldn’t agree more and that’s why we use ETFs to focus on important long-term return factors such as asset allocation and minimizing investment costs. We think ETFs are the best way to do both. ETFs used in the right way can be tremendous investment tools, but like anything else, there’s always the potential for misuse or abuse if not used correctly. On the show, we examined several of the potential areas for misuse and explained how you can avoid them.
In addition to discussing the Money Magazine article, we also fielded several listener questions on a variety of topics (as a reminder, you can always submit questions to be answered live on the air by clicking here). In our weekly market update, we discussed the Kansas City Fed’s annual meeting in Jackson Hole, Wyoming, and Ben Bernake’s comments. Finally, in our ETF Spotlight segment, we examined an ETF (ticker TIP) that holds Treasury Inflation Protected Securities – something that could help protect your fixed income portfolio in the event of inflation. Listen to the full show here.
The ETF Store Show Featured in Money Magazine
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Mutual Funds’ Dirty Little Secret
Listen to The ETF Store Show every Tuesday at 9am on ESPN 1510 as we cover everything you need to know about Exchange Traded Funds and the world of investing.
On our most recent radio broadcast, we discussed a dirty little secret that the mutual fund industry would prefer to keep quiet. While this practice isn’t new, additional attention was brought last week to the fact that a number of mutual funds are actually investing in ETFs. That’s right. A number of those expensive, actively managed mutual funds that you thought were shrewdly picking individual stocks and bonds are instead using some of your money to simply invest in ETFs. For example, recently, the single largest holding in the nearly $1 billion dollar Columbia Small Cap Core mutual fund (ticker SSCEX) was none other than the iShares Russell 2000 ETF (ticker IWM). The ETF was the top holding! This may come as a shock to some investors when they consider that they’re paying a high priced mutual fund manager good money (in this case – the fund has a whopping 1.4% expense ratio) to invest in ETFs. Now, at The ETF Store, we actually might consider this fund manager wise for investing in ETFs. The problem with this approach is that there’s no need to pay 1.4% (plus the expense ratio on the underlying ETFs) to have a mutual fund manager invest in ETFs. The iShares Russell ETF has an expense ratio of .2% on its own – seven times cheaper than the mutual fund! Why not just invest directly in the ETF?
We explained how mutual fund managers like ETFs for all of the same reasons we do. Namely, that ETFs are low cost, liquid, provide targeted exposure to a wide variety of benchmarks indices, and will generally deliver the performance of those benchmarks – something that mutual fund managers have had a devil of a time doing. Mutual fund managers know that as long as their mutual funds deliver something close to the benchmark returns, they have a job and will get to keep their outsized salaries and other perks. Why risk that trying to actively pick stocks and bonds when you know the odds are against you? This practice is actually pretty clever if you think about. The mutual fund manager uses the ETF to get the performance that they need and then will use the mutual fund wrapper to justify charging higher fees to investors. This should certainly raise some eyebrows and if nothing else, serve as a ringing endorsement of ETFs. If you can’t beat them, join them.
We also discussed what’s been driving the most recent bounce in the equity markets along with the surge in gold during our weekly market update. Finally, our weekly ETF spotlight featured a very interesting country specific ETF (ticker TUR) that has seen staggering returns so far this year. Listen to the full show here.
Mutual Funds’ Dirty Little Secret
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