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Welcome to the ETF Prime Podcast

One of the “most helpful plain-English resources for investors who want to demystify exchange-traded funds” – Bloomberg Businessweek

Latest Episode​

GraniteShares’ Will Rhind on Rise of Options-Based ETFs

Will Rhind, Founder & CEO of GraniteShares, dives into their YieldBOOST lineup of ETFs and offers perspective on the growing demand for options-based ETF strategies overall.  Zeno Mercer, Senior Research Analyst at VettaFi, breaks down one of the hottest segments in the market: artificial intelligence ETFs.  He covers fund flows, performance trends, and the key drivers behind investor interest.

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About the Podcast

ETF Prime is hosted by Nate Geraci. Learn how to make ETFs a part of your investment portfolio as Nate spotlights individual ETFs and interviews experts from across the country. ETF Prime is available on Apple Podcasts, Android, Spotify, and most other major podcasting platforms. Specific guest interviews can be accessed by visiting the ETF Expert Corner.

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Recent Episodes

TrueMark CEO Mike Loukas Weighs In on Buffer ETF Debate

Nate Geraci June 17, 2025

Mike Loukas, CEO of TrueMark Investments, weighs in on the growing debate over buffer products and highlights TrueShares’ innovative structured outcome ETFs.  VettaFi’s Roxanna Islam covers a range of topics, including Schwab’s fee cuts, Vanguard’s multi-share class filing, the rise of private assets in ETFs, the potential for spot solana ETFs, and arguments around “first-to-file” with the SEC.

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What Do ETF Boards Do? MFDF’s Carolyn McPhillips Explains

Nate Geraci June 9, 2025

Carolyn McPhillips, President of MFDF, sheds light on the evolving role of ETF directors and their growing importance as investment products become more complex – particularly in emerging areas like crypto and private assets.  VettaFi’s Zeno Mercer explores artificial intelligence ETFs, highlighting new launches and offering tips to help investors navigate this rapidly expanding category.

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