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Welcome to the ETF Prime Podcast

One of the “most helpful plain-English resources for investors who want to demystify exchange-traded funds” – Bloomberg Businessweek

Latest Episode​

Baird Strategas’ Todd Sohn on ETFs: What’s New and What’s Next

Todd Sohn, Chief ETF Strategist at Baird Strategas, offers his perspective on several recent ETF developments, from sports futures contracts and prediction markets to crypto. He also discusses where untapped opportunities remain in the ETF space, shares his ETF story of 2026, and highlights the trends he’ll be watching in the months ahead. Simeon Hyman, Global Investment Strategist at ProShares, explains how autocallables work and spotlights the firm’s recently launched suite of autocallable ETFs.

About the Podcast

ETF Prime is hosted by Nate Geraci. Learn how to make ETFs a part of your investment portfolio as Nate spotlights individual ETFs and interviews experts from across the country. ETF Prime is available on Apple Podcasts, Android, Spotify, and most other major podcasting platforms. Specific guest interviews can be accessed by visiting the ETF Expert Corner.

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Recent Episodes

ETF Shark Tank

ETF Store President Nate Geraci recently sat down with Kevin O’Leary, aka “Mr. Wonderful”, and Connor O’Brien, CEO of O’Shares ETFs. Topics discussed include ETF industry growth, small cap stocks, tech stock valuations, & much more.

Best of ETF Prime

Nate revisits some of his favorite conversations from over the summer including with Bloomberg’s Eric Balchunas, Vanguard’s Rich Powers, CFRA’s Todd Rosenbluth, S&P Dow Jones Indices’ Craig Lazarra, ETF Trends’ Dave Nadig, ETF.com’s Lara Crigger, and Grayscale’s Michael Sonnenshein.

Grayscale’s Michael Sonnenshein on GBTC, a Bitcoin ETF, & Investing in Digital Assets

Grayscale Investments’ Michael Sonnenshein goes in-depth on their Bitcoin Trust (GBTC), the potential for a bitcoin ETF, and the investment case for digital assets.  ETF.com’s Drew Voros discusses the under-the-radar performance of several blockchain ETFs and why investor demand has been lacking in the space.  Aware Asset Management’s Andrea Roemhildt spotlights their Ultra-Short Duration Enhanced Income ETF (AWTM).

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