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Welcome to the ETF Prime Podcast

One of the “most helpful plain-English resources for investors who want to demystify exchange-traded funds” – Bloomberg Businessweek

Latest Episode​

Baird Strategas’ Todd Sohn on ETFs: What’s New and What’s Next

Todd Sohn, Chief ETF Strategist at Baird Strategas, offers his perspective on several recent ETF developments, from sports futures contracts and prediction markets to crypto. He also discusses where untapped opportunities remain in the ETF space, shares his ETF story of 2026, and highlights the trends he’ll be watching in the months ahead. Simeon Hyman, Global Investment Strategist at ProShares, explains how autocallables work and spotlights the firm’s recently launched suite of autocallable ETFs.

About the Podcast

ETF Prime is hosted by Nate Geraci. Learn how to make ETFs a part of your investment portfolio as Nate spotlights individual ETFs and interviews experts from across the country. ETF Prime is available on Apple Podcasts, Android, Spotify, and most other major podcasting platforms. Specific guest interviews can be accessed by visiting the ETF Expert Corner.

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Recent Episodes

351 Exchanges, Thematic Investing, and Leveraged ETFs

Matt Bucklin, Founder of ExchangiFi, goes in depth on 351 exchanges and explains how his firm helps facilitate this increasingly popular, tax-efficient strategy. Paul Marino, Chief Revenue Officer at Themes ETFs, discusses the firm’s expanding lineup of thematic and leveraged ETFs, including the Transatlantic Defense ETF (NATO) and a broad suite of leveraged single-stock offerings.

Your Perfect Portfolio: A Conversation with Discipline Funds’ Cullen Roche

Cullen Roche, Founder & Chief Investment Officer of Discipline Funds, discusses his new book, Your Perfect Portfolio: The ultimate guide to using the world’s most powerful investing strategies.  He also breaks down the firm’s recently launched suite of Defined Duration ETFs.  Todd Rosenbluth, Head of Research at VettaFi, shares the five ETF stories he’s watching most closely as 2026 gets underway.

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