Record ETF Inflows, New Nasdaq-100 Competition, and SoFi’s ETF Strategy

by Nate Geraci
July 14, 2026

Todd Rosenbluth, Head of Research at VettaFi, covers a broad range of ETF topics, including inflows that have already surpassed $1 trillion this year, growing competition in the Nasdaq-100 ETF category, and the debut of the Defiance KSM TipRanks Analyst ETF (RANK). Brian Walsh, Head of Advice & Planning at SoFi, discusses the firm’s new SoFi Social 50 Income ETF (SFYI), explains SoFi’s broader ETF strategy, and shares insights into the investment trends shaping activity across its platform.

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Nate Geraci

Nate is President of NovaDius Wealth Management, a registered investment advisor providing clients with comprehensive financial planning and portfolio management. Previously, Nate helped launch The ETF Store, an investment advisory firm specializing in Exchange Traded Funds.

He is the creator and host of the weekly podcast ETF Prime, which Bloomberg has called one of the “most helpful plain-English resources for investors who want to demystify exchange-traded funds”.

He is creator and Host of Crypto Prime, which features interviews with top experts from around the world on bitcoin, crypto, NFTs, and the entire web3 ecosystem.

Nate is also Co-Founder of The ETF Institute, the first and only independent organization providing ETF industry professionals and financial advisors with certification, education, and training pertaining to ETFs.

Record ETF Inflows, New Nasdaq-100 Competition, and SoFi’s ETF Strategy

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