Here at the ETF Store, we believe asset allocation is the most important investment decision and the primary determinant of long term investment success. We believe that ETFs are generally the best investment vehicle to use in investment portfolios because they are inexpensive, tax efficient and well diversified.
We are evidently not alone in that opinion as assets invested in ETFs recently topped $1 trillion for the first time. ETF assets grew nearly 30% during 2010 and are expected to grow over 20% a year for many years to come. As a Lipper research manager says in this USA Today article, “When we see people moving to stock funds, they’re not using conventional funds – they’re using ETFs.”
