
Welcome to the ETF Prime Podcast
One of the “most helpful plain-English resources for investors who want to demystify exchange-traded funds” – Bloomberg Businessweek
Latest Episode
GraniteShares’ Will Rhind on Rise of Options-Based ETFs
Will Rhind, Founder & CEO of GraniteShares, dives into their YieldBOOST lineup of ETFs and offers perspective on the growing demand for options-based ETF strategies overall. Zeno Mercer, Senior Research Analyst at VettaFi, breaks down one of the hottest segments in the market: artificial intelligence ETFs. He covers fund flows, performance trends, and the key drivers behind investor interest.
About the Podcast
ETF Prime is hosted by Nate Geraci. Learn how to make ETFs a part of your investment portfolio as Nate spotlights individual ETFs and interviews experts from across the country. ETF Prime is available on Apple Podcasts, Android, Spotify, and most other major podcasting platforms. Specific guest interviews can be accessed by visiting the ETF Expert Corner.

Recent Episodes
Choosing the Right ETFs
Listen to The ETF Store Show every Tuesday at 9am on ESPN 1510 as we cover everything you need to know about Exchange Traded Funds and the world of investing.
Click here to listen to The ETF Store Show now.
With over 1,500 ETFs available and nearly 1,000 more filed with the SEC, it’s becoming a bigger challenge for investors to choose the right ETFs for their portfolios. For example, if you run a basic screen on emerging market equity ETFs, it can yield more than 150 ETFs from which to choose. Obviously, there are going to be significant differences between these ETFs – from country exposure to index tracked to cost. While the growth and innovation in the ETF industry is no doubt a net positive for investors, the downside is that finding the right ETFs for your situation is now more cumbersome than ever. On our most recent radio broadcast, we walked through the basics on how to choose the right ETFs for your portfolio, including the most important factors to consider. We also discussed some of the free online tools available to help with this process.
In our weekly market update, we talked Syria and its impact on the financial markets. With investors already on edge over a laundry list of concerns including Fed taper talk and the upcoming debt ceiling debate, a potential military confrontation in Syria is the last thing they want to hear. However, investors would be wise to consider how the market has fared historically in these types of situations. The lesson? Investors who didn’t overreact to these events, on average, have ended up better off within a very short-time frame after the particular event. In our weekly ETF Spotlight segment, we looked at the Vanguard Total International Bond ETF (ticker BNDX). International bonds make up approximately 35% of the world’s total investible assets (which is larger than international stocks, US stocks, or US bonds), yet this asset class tends to be significantly underrepresented in investor portfolios. BNDX can be a low cost way to access this exposure. Learn more about BNDX by visiting www.etfbuzz.com.
World Gold Council’s Artigas on Gold Demand & Gold ETFs
Listen to The ETF Store Show every Tuesday at 9am on ESPN 1510 as we cover everything you need to know about Exchange Traded Funds and the world of investing.
Click here to listen to The ETF Store Show now.
For a wide variety of reasons, gold is an investment that generates sharp emotions from investors who usually fall squarely on either side of a clearly defined love-hate divide. On one side, you have investors like Warren Buffett who say gold “just sits there and you hope somebody pays you more for it”. On the other side, you have individuals like Peter Schiff who recently said, “If I’m right that gold is still grossly undervalued, then this might be the beginning of the biggest rally we’ve yet seen”. At The ETF Store, we tend to fall somewhere in between on the love-hate spectrum. We certainly don’t think investors should turn their noses up at gold as if it’s some sort of unworthy investment, but we also don’t view gold as an exciting, speculative day trade. Instead, we believe a reasonable allocation to gold in your investment portfolio makes sense as a hedge, or diversifier. On our most recent radio broadcast, we explained the role of gold in your investment portfolio and were also joined by Juan Carlos Artigas, Head of Investment Research at the World Gold Council. Widely respected for his deep knowledge of the gold market, Juan Carlos offered his thoughts on the most recent Gold Demand Trends report, gold ETFs, and the investment case for gold moving forward.
In our weekly ETF Spotlight segment, we examined the largest, physically-backed gold ETF – the SPDR Gold Shares (ticker GLD). With over $40 billion invested in it, GLD offers a highly liquid, cost effective way to gain exposure to gold in your portfolio. And for investors still wondering whether an ETF like GLD actually owns the physical gold they say they do, we took a look back at an excellent CNBC piece on just this subject. Learn more about GLD by visiting www.etfbuzz.com.
World Gold Council’s Artigas on Gold Demand & Gold ETFs
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