
Welcome to the ETF Prime Podcast
One of the “most helpful plain-English resources for investors who want to demystify exchange-traded funds” – Bloomberg Businessweek
Latest Episode
GraniteShares’ Will Rhind on Rise of Options-Based ETFs
Will Rhind, Founder & CEO of GraniteShares, dives into their YieldBOOST lineup of ETFs and offers perspective on the growing demand for options-based ETF strategies overall. Zeno Mercer, Senior Research Analyst at VettaFi, breaks down one of the hottest segments in the market: artificial intelligence ETFs. He covers fund flows, performance trends, and the key drivers behind investor interest.
About the Podcast
ETF Prime is hosted by Nate Geraci. Learn how to make ETFs a part of your investment portfolio as Nate spotlights individual ETFs and interviews experts from across the country. ETF Prime is available on Apple Podcasts, Android, Spotify, and most other major podcasting platforms. Specific guest interviews can be accessed by visiting the ETF Expert Corner.

Recent Episodes
Don’t Be Wall Street’s Muppet
Listen to The ETF Store Show every Tuesday at 9am on ESPN 1510 as we cover everything you need to know about Exchange Traded Funds and the world of investing.
On our most recent radio broadcast, we discussed a recent CBS 60 Minutes interview with former Goldman Sachs executive Greg Smith.
Smith abruptly left Goldman Sachs back in March by penning a scathing op-ed piece about the firm in the New York Times. We covered this story in detail back at that time, but the gist of the op-ed was that Goldman Sachs was simply more concerned with their financial future than the clients they were supposed to be serving. There were even accusations that Goldman referred to their clients as Muppets – and that wasn’t meant as a compliment. Unfortunately, it’s our belief that this kind of behavior is much more widespread than investors would like to believe. Quite frankly, that’s exactly why we started The ETF Store. We wanted to provide everyday investors with an alternative to these money grabbing firms who seemed more concerned about their own financial future than serving their clients’ best interests. So, how do you avoid these types of firms or advisors? On our radio show, we armed listeners with the right questions to ask their financial advisor to prevent themselves from becoming Wall Street’s Muppet.
In our weekly market update, we provided some insight on quarterly corporate earnings reports and also discussed some of the challenges investors are facing in the markets right now. Investing in stocks, bonds, and cash each present some real challenges to investors given the current economic environment and we explained what you can do to combat these issues. Finally, in our ETF spotlight, we examined an extremely inexpensive total bond market ETF (ticker: BND). We think most people should have at least some broad based bond exposure in their portfolios and this ETF offers an efficient, low cost way to access that exposure. Listen to the full show here.
ETF Price War Continues
Listen to The ETF Store Show every Tuesday at 9am on ESPN 1510 as we cover everything you need to know about Exchange Traded Funds and the world of investing.
On our most recent radio broadcast, we discussed the ongoing ETF price war after iShares announced fee cuts on a number of ETFs. With Charles Schwab slashing fees across the board on their lineup of core ETFs and Vanguard finding new ways to cut ETF operating expenses in order lower investor fees even further, major ETF providers are racing to capture the rapidly growing number of ETF investors. We explained how innovation and competition is the natural evolution of this blossoming industry and how, at the end of the day, investors are the clear winners.
We also answered your questions on ETFs and investing including whether it’s better to buy physical gold or the gold ETFs and why you should never pay a mutual fund sales load. In our weekly market update, we talked more QE3 and when the Fed might begin seeing the fruits of their labor. Finally in our ETF Spotlight, we delved into a very interesting, quantitative-based ETF (ticker: PDP) that invests in US companies whose stock displays a stronger relative price performance and the ETF will also overweight the best performing of these stocks. Listen to the full show here.